Every kid has a highlight reel. The perfect catch, the broken tackle, the buzzer-beater — cut together to look flawless. But highlights don't make a college roster. They don't fix rushed footwork, a hesitation on a read, or poor effort in the fourth quarter because he's out of shape. They just hide it.
If you want to know whether your kid is actually ready for the next level, stop watching the plays that already worked. Start watching the ones that didn't.
of high school athletes go on to play at any NCAA level
college coaches can begin reaching out after sophomore year
the seasons whose film and stats recruiters actually weigh
The recruiting window is already open, and it's tighter than most families realize. A conversation now can tell you whether your athlete is set up to be recruited — or already playing out of position.
Bottom Line BurkeMost high school coaches build a roster to fill team needs — not to showcase your kid's strongest position or their college profile. It's wishful thinking to assume that's someone else's job. It's yours.
Athleticism recruiters want is being demonstrated in a role that doesn't showcase it.
Coaches slot players where the team needs bodies — not where recruiters are looking.
Every season in the wrong spot is a season of film, stats, and momentum lost for good.
We don't help your kid pick the right school. We help your kid avoid the wrong one.
One of the biggest mistakes a high school athlete makes is thinking there's more time than there is.
Evaluation period · Fall 2026–2027 NCAA calendar
Sept 1 to Nov 29
*Per the Fall 2026–2027 NCAA Football Recruiting Calendar.
One call covers whether your kid is positioned to be recruited, and if not, exactly what to fix before the window closes. Straight talk from a former Boston College athlete and NFL free agent signee — no fluff, just the truth.
Book Your Call Now →We don't lead with services. We lead with the consequence. If any of these four live somewhere in your house right now, we should talk before we sell.
High-school coaches fill the team's needs, not your kid's future. The wrong position — the wrong event, the wrong rotation — turns four years of work into film that sells the wrong story. Recruiters believe the tape.
Where we start: an honest read on where your kid actually projects — and the plan to get there.
By sophomore year, the schools you've heard of have a shortlist. By junior year, it's mostly closed. Most parents never learn the window exists until it has already shut.
Where we take you: a calendar built on the recruiting timeline — not the high-school one.
A bad fit doesn't end at graduation. The transfer, the lost year, the degree never finished, the network never built — they follow your kid into a career and into how they raise their own kids.
Where we take you: a school that fits your kid — not a kid bent to fit the school.
Every class has the kid who shouldn't have made it but did — because somebody knew how to package them. Talent gets your kid on the radar. Guidance gets the offer.
Where we take you: the room where the decisions get made — with a plan, not a prayer.
You don't need all six. One is enough. If you said yes to one, you already know something's off — the call is where we name it and decide what to do about it.
Book a discovery call →Start wherever you are. Most families begin with a film review — the fastest way to see what's real. Others come straight to the decision they can't take back. Either door opens the same conversation.
Film review, the right position and level, training, media prep. Your kid gets better — on film, in the right spot, in front of the right people.
Start with a film review →The recruiting decision itself — what level, which school, on what terms. We sit on your side of the table, from wherever you're starting, until the letter is signed.
Book a discovery call →There are two clocks.
Most families hear only one.
The development clock starts at thirteen. Every season in the wrong spot is a season of film that works against your kid.
The recruiting clock starts sophomore year — and closes faster than anyone tells you.
Both are already running.
We don't sell hope. We sell the next move — on the calendar that actually matters, with the people who actually decide.
The window doesn't wait. Neither should the call.
I went from Brockton to Boston College to the NFL. Three-sport star in high school, D1 offers in football and basketball, and a D1 track career that put me in the blocks against Clinton Portis and Santana Moss at the Big East Championships. I learned the game on the field and the business of it off the field: what the recruiting calendar actually looks like, how coaches really decide, what families wish they'd known before they signed.
Today I sit on your side of the table. I'm a licensed advisor (Series 6, 63, 7) and a former player. That combination is rare on purpose — most recruiters can't talk about money, and most advisors can't talk about depth chart. I can do both, because the right school decision is both.
Book a discovery call →