01 / Hero
Atlanta · family-side strategy

We don't help your kid
pick the right school.
We help your kid avoid the wrong one.

Whether your kid is thirteen and stuck at the wrong position or nineteen and deciding whether to transfer, the choices compound — each one quietly closing a door the next one needed open. I've lived every one of them, in three sports and four NFL locker rooms. I sit on your side of the table now — any sport, from the first piece of film to the last decision.

If the decision is right, the next forty years take care of themselves. If it's wrong, you spend them paying for it.

Jamal Burke
Atlanta Falcons · Boston College
NFL veteranBoston CollegeD1 offers — football & basketballD1 track — Big EastSeries 6 · 63 · 7
02 / What we name first
What we name first

Four things every family is afraid of — and never says out loud.

We don't lead with services. We lead with the consequence. If any of these four live somewhere in your house right now, we should talk before we sell.

01 · The wrong spot

Your kid is playing out of position.

High-school coaches fill the team's needs, not your kid's future. The wrong position — the wrong event, the wrong rotation — turns four years of work into film that sells the wrong story. Recruiters believe the tape.

Where we start: an honest read on where your kid actually projects — and the plan to get there.

02 · The clock

The recruiting window is closing.

By sophomore year, the schools you've heard of have a shortlist. By junior year, it's mostly closed. Most parents never learn the window exists until it has already shut.

Where we take you: a calendar built on the recruiting timeline — not the high-school one.

03 · The wrong fit

The wrong school is a 40-year mistake.

A bad fit doesn't end at graduation. The transfer, the lost year, the degree never finished, the network never built — they follow your kid into a career and into how they raise their own kids.

Where we take you: a school that fits your kid — not a kid bent to fit the school.

04 · The gap

Kids with worse film are passing yours.

Every class has the kid who shouldn't have made it but did — because somebody knew how to package them. Talent gets your kid on the radar. Guidance gets the offer.

Where we take you: the room where the decisions get made — with a plan, not a prayer.

Book a discovery call
03 / Is this you
Is this you

Six questions. Nobody's collecting answers.

  1. 01Is your kid playing their position because it fits them — or because it's the spot the team needed filled?
  2. 02Do you believe your kid could play at the next level — and you're not sure anyone is actually seeing them?
  3. 03Has a coaching decision cost your kid playing time you couldn't explain — and didn't know how to bring up?
  4. 04Are the offers coming, and now it's which one — and you don't know who to trust?
  5. 05Do you know what college coaches at your kid's level actually want, by position — or are you guessing?
  6. 06Is your kid already in college, wondering whether to stay or go — while everyone with an opinion has something to gain?

You don't need all six. One is enough. If you said yes to one, you already know something's off — the call is where we name it and decide what to do about it.

Book a discovery call
04 / How we work
How we work

Two ways we work with families.

Start wherever you are. Most families begin with a film review — the fastest way to see what's real. Others come straight to the decision they can't take back. Either door opens the same conversation.

05 / The window
Two clocks

There are two clocks.

Most families hear only one.

The development clock starts at thirteen. Every season in the wrong spot is a season of film that works against your kid.

The recruiting clock starts sophomore year — and closes faster than anyone tells you.

Both are already running.

We don't sell hope. We sell the next move — on the calendar that actually matters, with the people who actually decide.

The window doesn't wait. Neither should the call.

Book a discovery call
06 / About Jamal
About Jamal
Jamal Burke in headphones, a hand on each of two helmets — Boston College and the Atlanta Falcons
Both helmets, and the headphones. That's the whole résumé.

I've been the kid. I've been the player. Now I'm the guide.

I went from Brockton to Boston College to the NFL. Three-sport star in high school, D1 offers in football and basketball, and a D1 track career that put me in the blocks against Clinton Portis and Santana Moss at the Big East Championships. I learned the game on the field and the business of it off the field: what the recruiting calendar actually looks like, how coaches really decide, what families wish they'd known before they signed.

Today I sit on your side of the table. I'm a licensed advisor (Series 6, 63, 7) and a former player. That combination is rare on purpose — most recruiters can't talk about money, and most advisors can't talk about depth chart. I can do both, because the right school decision is both.

Book a discovery call

The window doesn't wait.
Neither should the call.

Book a discovery call
Book a discovery call